Qualtrics Pricing: Plans, Costs & What You Actually Pay
Qualtrics does not publish prices on its website. Every plan runs through a "Request Pricing" quote. Billing is based on interactions or employee count, and all plans include unlimited users.
Quick answer
Qualtrics does not publish pricing. Every plan goes through a sales quote. Below is what the vendor does disclose — the billing metric, the plan structure, and (where available) figures from official documents and third-party sources, each labelled with its origin.
Free option: The pricing page lists no free tier; the XM platform is sold on planned usage
Trial: The pricing page does not state trial terms
Plans at a glance
| Plan | Price | What it is |
|---|---|---|
| Customer Experience — CX Foundational | Not published | A first step to establishing a CX programme, for digital owners who want higher conversion, better CSAT and lower cost to serve |
| Customer Experience — Digital | Not published | For teams that need to improve CSAT and reduce cost to serve across digital channels |
| Customer Experience — Contact Center | Not published | For contact centre leaders focused on retention and upsell |
| Customer Experience — Location | Not published | For location-based industries: hospitals, restaurants, hotels, automotive, retail, oil and gas |
| Employee Experience — Engagement | Not published | For employee-experience leaders who need to lift engagement and cut attrition cost |
| Employee Experience — Talent | Not published | For talent acquisition and people development leaders |
| Market Research — Strategic | Not published | For research and insights leaders who need faster, cheaper research |
| Market Research — Brand | Not published | For marketing and brand leaders who need real-time brand tracking |
How billing works
The billing metric is: Interactions (data records collected or processed); employee-experience products bill on employee count.
How the vendor frames its pricing
- Every product includes the vendor's AI and technology for an unlimited number of users
- You only pay for what you plan to use, billed on metrics you can forecast
- Pricing and plans may differ by industry, depending on security requirements and product availability
Before you sign: what actually moves the price
- Decide which product family you are buying first — Customer Experience, Employee Experience or Market Research — because each bills on a different metric
- For CX products billed on interactions, your annual survey response volume is the main lever on price, so forecast it before you negotiate
- Employee Experience bills on headcount, so a hiring spike can push up renewal cost; try to lock a headcount band into the contract
- The vendor states users are unlimited. If a rep quotes you per-seat, that contradicts the published pricing principle and is worth challenging
Frequently asked questions
What counts as an interaction?
Qualtrics defines an interaction as a data record collected or processed by the platform to deliverXM insights and drive actions. Different products consume different interaction types.
How are different interaction types priced against each other?
The vendor says it reviewed customer buying patterns, product usage trends and industry best practice to set blended rates per interaction type for each product SKU.
Do prices vary by industry?
Yes. The vendor states that pricing and plans may differ based on industry security requirements and product availability.
Why can't I find a price on the website?
Qualtrics sells through a quote process. Enterprise experience-management platforms are priced on projected usage, so there is no single published rate card.
Are users counted separately?
No. The vendor's stated pricing principle is that every product includes unlimited users; you pay for usage volume, not seats.
Where this data comes from
Primary source: https://www.qualtrics.com/pricing/ — retrieved 2026-10-22.
Prices change. Every figure here is a snapshot taken on the retrieval date shown on each page. Confirm with the vendor before signing.